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LinkedIn Roundup

You may remember seeing the series of LinkedIn Lessons on the V8Media blog over the past few months, which is why we have rounded everything previously covered up in this final installment.

I think that our main message throughout these blogs has been that if you are in business, and are targeting other businesses, then you should consider using LinkedIn. However, as with every other social media tool, you need to invest a sufficient amount of time and effort into the platform to ensure that it works for you. So, here is a summary of the benefits and key points to consider when using LinkedIn…

The Benefits of Using LinkedIn

  1. LinkedIn can be used to find the right contact (customer/prospect/supplier) 
  2. The introduction tools enable users to get in touch with new contacts
  3. Referrals and recommendations are powerful tools for building your business and its reputation
  4. The platform nurtures new relationships and encourages users to stay in touch
  5. LinkedIn contains a wealth of vital information to help your business to grow and thrive
  6. Increase the visibility of your company, brand, or yourself as an individual  
  7. Prove yourself to be an expert in your field
  8. Viral marketing and word of mouth publicity are common on the platform
  9. Utilising groups can enable users to get in front of a target market or to research them further, whilst building key contacts within such markets
  10. LinkedIn can be used to stay on top of what is happening in your market or industry

 Ten Tips for LinkedIn Success

  1. Aim to have an All-Star profile as quickly as possible
  2. Actively use the search facility to find new contacts
  3. Stay in touch with all of your network by utilising the main features of the platform
  4. Utilise the blogging facility to demonstrate your expertise
  5. Giving recommendations and endorsements is an excellent way to stay proactive and will result in you reaping the rewards long term
  6. Follow the blogs of other influencers to learn and grow
  7. Utilise groups to find out more about your desired target market and to engage with key contacts
  8. Keep your profile up to date
  9. Add people that you’ve met or worked with on LinkedIn  – if nothing else, you can keep track of your contacts in this way
  10. Use the recruitment and search  tools when building your team

 

Want to know more? Have a chat with a member of our social media team today!